Toyota is tops, according to new Consumer Reports survey



Best and worst in brand perception

The chart below shows the overall scores for the top and bottom 10 brands, according to Consumer Reports' 2010 Car Brand Perception Survey. Overall scores are an aggregate, reflecting a brand's total perception level across seven areas. They are rounded to the nearest whole number. The top five brands in each area are listed on the Brand perception by category pages.



Best and worst in brand perception

The chart below shows the overall scores for the top and bottom 10 brands, according to Consumer Reports' 2010 Car Brand Perception Survey. Overall scores are an aggregate, reflecting a brand's total perception level across seven areas. They are rounded to the nearest whole number. The top five brands in each area are listed on the Brand perception by category pages.



Overall brand perception

Best Brand Score

Toyota 196

Ford 141

Honda 135

Chevrolet 124

Volvo 92

Mercedes-Benz 92

BMW 90

Cadillac 87

Subaru 81

Lexus 80





Worst Brand Score

Hummer 11

Saab 13

Mercury 13

Mazda 13

Suzuki 19

Infiniti 19

Jeep 22

Lincoln 26

Kia 27

Mitsubishi 28