Oct 23, 2017

Roy Rogers' customized 1964 Pontiac Bonneville - $254,500

America’s love for the “King of the Cowboys” Roy Rogers was evident when his customized 1964 Pontiac Bonneville crossed the auction block in New York City.

pontiac bonneville The one-of-a-kind Bonneville sold for an impressive $254,500, including the buyer’s premium. Its connection to one of America’s most recognizable Western stars added significant appeal to an already distinctive collector car.

Another vehicle associated with Rogers, his famous 1946 Willys CJ-2A Jeep known as “Nellybelle,” also attracted strong interest at the sale.

The results demonstrate how celebrity ownership, history, and provenance can significantly influence a collector vehicle’s value, sometimes making its story just as important as the vehicle itself.

Protect your investment. Have your collector car professionally appraised.

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