Isotta-Fraschini the Forgotten Luxury Car
Established by Cesare Isotta and Fraschini brothers Oreste, Vincenzo and Antonio in 1902 the 1920’s to early 1930’s the Isotta-Fraschini (IF) was the premier luxury car of the period out classing the Duesenburg, Rolls Royce and Bugatti.
Its trademark 124” chassis was power by the most powerful production engine of the time, producing 124 bhp and each and every car was custom built by the best coachbuilders of the period some were priced at over $20,000 in 1925, which is more than a model J Duesenburg.
The Great Depression severely inhibited sales and despite all efforts to save the brand, including a buyout offer by Henry Ford, the Isotta-Fraschini vanished and was ceased to manufacture the grand luxury coaches it was once famous for.
Sales of these long gone vehicles typically can go for $500,000 to $1,000,000, but not many people even know of them or their once grandeur.